KEYWORDS: “Strategist”, “Marketing”, “Vibes”
Advertising is like planning a dinner party; every touchpoint counts, authenticity matters, and it doesn’t need to be that serious.
9 years of analyzing consumer journeys to solve problems, create better experiences, and improve relationships with brands.
I work with clients and creative teams to make content that evokes emotion and responds to genuine consumer needs.
Creative Strategy
From research to briefing
Content Creation
From pre-pro to wrap
Consumer Engagement
From the Internet to IRL
Measurement & Optimization
From beginning to end
EXPERIENCE
Freelance
2020 - Present
Titles Held Creative Strategist, Senior Strategist, Associate Strategy Director, Lead Strategist
- Creative and brand strategy development
- Brand voice, audience, and purpose
- Primary and secondary research
- Trend Analysis
- Social brand and cam strategies, playbooks, and community management guidelines
Brands & Partnerships: Nike, Google, Android x McLaren F1, Visa x FIFA World Cup, Visa x FIFA Women's World Cup, TaylorMade, Crown Royal x NFL, Nikon, Cue Health, Illumina
Agencies: Wieden+Kennedy, Instrument, McKinney, Mother, Rosewood, Taylor Strategy, Zambezi
Edelman
2014 – 2020
Titles Held Senior Strategist, Strategist, Community Manager
Clients Samsung US
Highlights
- 6 years of pure Samsung. 12 flagship phone launches.
- Made a chat bot that helped Samsung owners learn how to use their phones, find deals, and get connected to customer service.
- Was responsible for thousands of tweets here.
- Made over 120 videos here that earned millions of views.
- Partnered with Vimeo and 10 emerging artists to create a series that won the 2016 Tribeca X Award for best branded content.
- Convinced a dad on Twitter to trade his son’s Pokémon card for a smart watch (we sent the card back)
MKG
2013 – 2014
Title Held Community Manager
Clients Dockers, IFC Channel, evian, Badoit
Highlights
- Made a collection of GIFs for the launch of Portlandia Season 4 with Mr. GIF.
- Created content for Dockers and managed their socials.
- Drank lots of water.
University of Oregon
2012 – 2013
Emerge Ghana
Summer 2012
Title Held Intern
Client Imperial Homes
Highlights
2 years after I completed the internship, Emerge and Imperial Homes produced a 45-sec promo video that I wrote and storyboarded. I learned about this in 2019...
EDUCATION
University of Oregon
Bachelor of Arts - Advertising
Go Ducks 🦆🐥